Digital teammates
for hotels

Hotels attract plenty of website visitors. Their marketing teams do fantastic work driving traffic.

But 98% of visitors leave without booking directly. The average hotel website converts at less than 2%.

If travelers know they get the best value by booking directly, why don't they?

The problem is the timing. Booking a hotel isn't an impulse decision. Travelers spend days, weeks, sometimes months researching. They visit your site, they're interested, but they're not ready to commit yet.

So they leave. They forget. Weeks later, when they're finally ready to book, they go to Booking.com or Expedia because those platforms stayed top-of-mind during the research phase.

The goal isn't to get them to book on the first visit. It's to capture their interest early and bring them back when they're ready.

Most hotels try to compete where OTAs have already won. They pour money into expensive top-of-funnel marketing or fight for the booking moment itself. But OTAs have spent billions optimizing those exact moments. You can't outspend them.

But there's a gap most hotels ignore: the middle of the funnel. The research phase. The comparison phase. The weeks between "I'm interested" and "I'm ready to book."

This is where you win. You position your direct booking offer as the obvious choice. You build trust over time. You stay top-of-mind. You break your offer into smaller pieces, delivered throughout their research, not during the booking moment all at once.

The hard part is to capture booking interest as early as possible otherwise you'll need to overspend on marketing efforts to try to bring them back.

But once you've captured their interest, you have time. Time to build trust. Time to position your offer. Time to make direct booking feel like the best value choice.