The AI personalized booking funnel system that drivesrevenue growth for hotels

Hotels attract plenty of website visitors.

Largely thanks to their marketing team's fantastic work in driving traffic to the hotel's website.

And yet, 98% of visitors leave without booking directly.

Seriously, the average conversion rate on hotel websites is less than 2%.

If travelers already know they get the best value by booking directly, why don't they?

This page breaks down a strategy that solves this problem.

We will cover:

1️⃣ Why do visitors visit the hotel website but don't book directly

2️⃣ The AI marketing strategy that fixes the problem

3️⃣ How and why this strategy works


But first, what is the root cause?


Booking a hotel is a long sales cycle for travellers.

It isn't an impulse decision.

Days, weeks, and sometimes even months.

Travelers are actively researching, comparing, and weighing options.

They are interested but not ready to book yet.

And here's the real issue:

Hotels don't have a clear plan to engage these visitors while they're still deciding.

They leave the website. They forget. They book elsewhere.

The goal is not to get them to book on the first visit.

It's to get them to come back when they are ready to book.

In the meantime, hotels should remain top-of-mind for travelers and position their direct booking offers as the obvious choice.


The question is how?


The solution needs to be:

✅ Cost effective
✅ Simple to implement
✅ Easy to measure and optimize

There's already a proven strategy, used across industries that achieve this.

They've perfected it so hotels can already use a proven system.

So, what is this strategy?

It starts with understanding the marketing funnel.


What is a funnel?


You see, hotels' value proposition is better than OTAs.

But many hotels don't get the chance to position their offer as the best option for travellers.

A funnel helps to break up the hotel's offer into smaller, more digestible pieces of information.

More importantly, it's not presented all at once, but over time while travellers are researching.

A funnel allows hotels to:

1️⃣ Make sure guests know that booking directly has the best value
2️⃣ Stay on top of their mind while they are researching
3️⃣ Bring them back when they are ready to book

Here’s the challenge:

🚫 The top of the funnel is too expensive and not scalable for hotels.

🚫 The bottom of funnel is dominated by OTAs and they've spent billions optimizing it.

But the middle of funnel is an overlooked opportunity that hotels can capitalize on.

The middle of funnel is like a net. It captures interest and keeps interested visitors away from OTAs and competitors.

Now the only question that remains is:

How to get interested travellers into the funnel?


Getting Visitors Into the Funnel


This is the hardest part of building a funnel for hotels.

It's difficult to capture interest cost effectively.

But we have created a strategy and built an AI system that drives interested visitors straight into the funnel.

It's the combination of AI and marketing tactics designed specifically for the hospitality industry.

And it works without spending more on marketing or requiring a complex technical overhaul.